Usha Shriram, a household name in India’s consumer durables sector, has made a strategic foray into the fast-moving consumer goods (FMCG) space with the launch of packaged drinking water. The move marks a significant diversification for the company, which has long been associated with home appliances, lighting solutions, and lifestyle products. By entering the packaged water segment, Usha Shriram aims to capitalize on rising consumer demand for safe, reliable, and branded hydration solutions.