Tata Motors has announced a broad reduction in prices across its passenger vehicle portfolio, including cars and SUVs, in an effort to make its offerings more accessible to consumers. The move comes at a time when the automotive industry is navigating high input costs, subdued demand in certain segments, and intense competition. By revising prices downward, Tata Motors aims to consolidate its market position, stimulate sales momentum ahead of the festive season, and appeal to value-conscious buyers who have been deterred by rising vehicle ownership costs.