Hero MotoCorp, the world’s largest manufacturer of motorcycles and scooters, has officially entered the Spanish market, marking its 50th international market. This expansion strengthens the company's presence in Europe, following its recent entry into Italy. Through a distribution partnership with Noria Motos, part of the ONEX Group, Hero MotoCorp aims to introduce its Xpulse and Hunk models to Spanish consumers. The company plans to establish a network of over 30 sales and service outlets across major Spanish cities, with plans to expand to more than 50 locations by 2026 and complete full deployment by 2028.
Strategic Expansion into Spain
Hero MotoCorp's entry into Spain is a significant milestone in its global expansion strategy. The partnership with Noria Motos will facilitate the introduction of Hero's Xpulse 200 4V, Xpulse 200 4V Pro, and Hunk 440 motorcycles to the Spanish market. These models are designed to meet European standards and cater to the preferences of Spanish riders. The launch is expected to bolster Hero MotoCorp's presence in Europe, one of the world's most dynamic two-wheeler markets.
Expansion Plans and Network Development
To ensure comprehensive coverage and customer support, Hero MotoCorp and Noria Motos plan to establish a network of over 30 official sales and service outlets in major Spanish cities. This network is expected to expand to more than 50 locations by 2026, with full deployment across Spain by 2028. The strategic placement of these outlets aims to provide easy access to Hero's products and services, enhancing customer satisfaction and brand loyalty.
Product Offerings and Warranty
Hero MotoCorp is introducing three Euro 5+ and EU-compliant models in Spain: the Xpulse 200 4V, Xpulse 200 4V Pro, and Hunk 440. The Xpulse 200 4V is priced at €2,592, the Xpulse 200 4V Pro at €2,792, and the Hunk 440 at €3,488. To instill confidence in customers, Hero MotoCorp is offering a five-year warranty package, which includes a standard three-year warranty and an additional two years as part of a special launch offer.
Global Presence and Future Outlook
With its entry into Spain, Hero MotoCorp now operates in 50 international markets across five continents, reaffirming its commitment to global expansion. The company's presence in Europe is expected to grow further, with plans to enter key markets such as Germany, France, and the United Kingdom in the second quarter of the 2025–26 fiscal year. This expansion aligns with Hero MotoCorp's vision of "Mobility without Boundaries," aiming to redefine the future of mobility through next-generation solutions that deliver limitless freedom and adventure to riders worldwide.
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