Auto Sector

Royal Enfield has announced a strategic partnership with Flipkart to sell its entire 350cc motorcycle lineup online, marking a significant shift towards digital retail for the iconic brand. Starting September 22, 2025, models such as the Bullet 350, Classic 350, Hunter 350, Goan Classic 350, and Meteor 350 will be available for purchase through Flipkart's platform in select cities, including Bengaluru, Gurugram, Kolkata, Lucknow, and Mumbai.

Maruti Suzuki has officially launched the Victoris, its latest mid-size SUV, in India, with prices starting at Rs. 10.50 lakh (ex-showroom). Positioned between the Grand Vitara and Brezza, the Victoris aims to challenge segment leaders such as the Hyundai Creta and Kia Seltos. The SUV offers multiple powertrains, including a 1.5L petrol, strong hybrid, and CNG variants, coupled with advanced features like Level 2 ADAS, a 10.25-inch touchscreen, and six airbags.

TVS Motor Company has announced a price reduction for its Ronin motorcycle range, aligning with the sweeping Goods and Services Tax (GST) reforms set to take effect from September 22, 2025. The move reflects the company’s commitment to passing on the benefits of lower tax rates directly to customers. With motorcycles now falling under the revised 18% GST slab, buyers will see meaningful price drops across variants of the Ronin.

Suzuki has announced a reduction in vehicle prices after the government lowered the Goods and Services Tax (GST) rate on select automobile categories. The move is expected to ease the financial burden on buyers, stimulate demand in the passenger vehicle segment, and provide momentum to the broader automobile industry. By aligning its pricing strategy with the new tax framework, Suzuki aims to make its vehicles more accessible while strengthening its competitive position in a challenging market environment.

Jaguar Land Rover (JLR) has extended a production pause at several of its facilities after a recent cyberattack disrupted critical IT systems. The breach has impacted supply chain coordination and manufacturing schedules, forcing the automaker to temporarily halt output while it works to restore normal operations. Industry analysts suggest that the delay could affect deliveries in the short term, though the company is taking steps to minimize customer impact.

Tata Motors is positioning itself to achieve price parity with Chinese electric vehicle (EV) manufacturers, a move that could redefine India’s role in the global EV market. By focusing on cost-efficient battery technologies, local supply chain development, and economies of scale, Tata aims to bring its EV offerings closer to the affordability of Chinese models without compromising on quality and safety. The strategy reflects the company’s ambition to expand its footprint both in domestic and overseas markets.

Maruti Suzuki has officially launched the Victoris, its latest mid-size SUV, in India. Priced competitively starting at ₹10.49 lakh (ex-showroom), the Victoris offers a blend of advanced technology, robust safety features, and versatile powertrain options. Notably, it has achieved a 5-star safety rating from both Global NCAP and Bharat NCAP, setting a new benchmark for Maruti Suzuki's offerings. With its stylish design, comprehensive feature set, and commitment to safety, the Victoris aims to challenge established players in the mid-size SUV segment.

Pricing and Variants

Ola Electric, India’s leading electric mobility company, has filed a Production-Linked Incentive (PLI) claim worth Rs. 400 crore, reflecting its aggressive expansion in the electric vehicle (EV) manufacturing sector. The move comes as the company ramps up production capacity at its Tamil Nadu facility and strengthens its position in the country’s rapidly growing EV market. The claim underscores Ola’s commitment to leveraging government incentive schemes to accelerate EV adoption while reducing production costs.

India’s passenger vehicle market experienced a 9% year-on-year decline in August, according to the Society of Indian Automobile Manufacturers (SIAM). The contraction reflects ongoing challenges in the sector, including rising interest rates, higher fuel costs, and cautious consumer sentiment. Both domestic and export sales were impacted, with compact cars and SUVs facing the steepest drops. Analysts highlight that while demand remains resilient in select segments, macroeconomic pressures and tightening credit conditions are tempering growth.

In a move that underscores India’s accelerating transition to green mobility, TVS Motor Company has announced a strategic collaboration with ALT Mobility to deliver 3,000 electric three-wheelers for commercial fleet operations. The partnership highlights the growing adoption of electric vehicles (EVs) in the last-mile delivery segment, driven by sustainability goals and rising demand for cost-efficient logistics. This initiative positions TVS as a leading player in the electrification wave while supporting ALT Mobility’s mission to decarbonize urban transportation.