Auto Retail Sales Climb 18% in January as Dealers Signal Sustained Demand Momentum

By Gurjot Singh , 12 February 2026
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India’s automobile retail sector began the year on a strong note, with vehicle sales rising 18% year-on-year in January, according to industry body data. The growth was broad-based, led by passenger vehicles and two-wheelers, while commercial vehicles and tractors also recorded steady traction. Dealers attributed the uptick to improved rural sentiment, better inventory management, and sustained consumer confidence despite macroeconomic headwinds. The Federation of Automobile Dealers Associations (FADA) expressed cautious optimism for the coming months, citing stable financing conditions and continued demand across segments. However, supply chain variability and input costs remain factors requiring close monitoring.

Strong Start to the Calendar Year

India’s automobile retail industry recorded an 18% year-on-year increase in January sales, reflecting robust consumer demand across segments. The performance marks a positive opening for 2026, reinforcing expectations of a stable recovery in discretionary consumption.

Passenger vehicles emerged as a key growth driver, supported by new model launches, improved vehicle availability, and steady urban demand. Two-wheelers also reported a meaningful rebound, benefiting from improved rural purchasing power and replacement demand.

Segment-Wise Performance Highlights

Passenger vehicle retail volumes demonstrated consistent traction, aided by competitive financing schemes and stable interest rates. Dealers reported healthy booking pipelines, particularly in compact SUVs and premium hatchback categories.

Two-wheelers, often considered a barometer of rural economic health, witnessed renewed interest. Improved agricultural output and stronger festive carryover demand contributed to the segment’s resilience.

Commercial vehicles posted moderate growth, reflecting stable infrastructure activity and logistics demand. Meanwhile, tractor sales indicated gradual improvement, aligning with favorable crop patterns and rural liquidity.

Dealer Sentiment and Inventory Trends

FADA indicated that dealer inventory levels remained within manageable thresholds, reducing the risk of excessive stock accumulation. Enhanced coordination between manufacturers and dealers has improved supply chain predictability compared to prior years.

Retailers noted that customer footfall remained steady throughout the month, supported by promotional offers and improved vehicle availability. Financing availability through banks and non-banking financial companies also played a significant role in supporting retail conversions.

Macro Drivers and Market Outlook

The 18% expansion comes against a backdrop of moderated inflation and relatively stable fuel prices, factors that have bolstered consumer confidence. Additionally, infrastructure investments and government capital expenditure have supported commercial vehicle demand.

However, industry observers caution that global economic uncertainties, commodity price fluctuations, and evolving regulatory standards could influence margins in the coming quarters.

FADA maintained an optimistic outlook, projecting continued demand stability if macroeconomic indicators remain supportive. The industry is expected to focus on electric vehicle penetration, digital retail integration, and enhanced customer experience initiatives to sustain growth momentum.

Conclusion

January’s 18% rise in auto retail sales underscores renewed strength in India’s automotive demand cycle. With balanced inventory levels, stable financing conditions, and improving rural sentiment, the sector appears positioned for steady progress. While external risks persist, dealer confidence and diversified segment performance suggest that the automotive retail market is navigating 2026 with measured optimism and structural resilience.

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