Mahindra has expanded its electric vehicle portfolio with the launch of the XEV 9e Cineluxe special edition, priced at Rs. 29.35 lakh (ex-showroom). Positioned above the Pack Three Select variant equipped with an 11kW AC charger and priced at Rs. 28.65 lakh, the new edition commands a Rs. 70,000 premium. The incremental pricing reflects primarily cosmetic enhancements aimed at strengthening the model’s aspirational positioning rather than mechanical upgrades.