Kiwi, a pioneering fintech platform, has introduced an innovative Interest-Back EMI option for UPI transactions, aimed at making everyday purchases more affordable for consumers. The new feature allows users to convert payments into flexible EMIs while earning interest cashback on timely repayments, effectively reducing the cost of short-term borrowing. Designed for digital-savvy customers seeking financial flexibility, this offering leverages the ubiquity of UPI and Kiwi’s data-driven approach to consumer finance.