Customer engagement and retention platform MoEngage has successfully raised $100 million in a new funding round led by Goldman Sachs Asset Management and A91 Partners, signaling strong investor confidence in India’s burgeoning SaaS ecosystem. This funding marks one of the largest recent investments in a customer engagement startup and underscores the rising demand for AI-driven marketing automation solutions globally.
The company aims to utilize the fresh capital to deepen its AI and data analytics capabilities, enhance product innovation, and expand into North America, Europe, and Southeast Asia.
Expanding Technological Capabilities and Market Reach
MoEngage, founded in 2014 by Raviteja Dodda and Yashwanth Kumar, has built a reputation as a trusted partner for over 1,500 global brands across sectors including fintech, retail, e-commerce, and telecom. The platform enables businesses to leverage data-driven insights to engage customers across multiple digital touchpoints through personalized experiences.
The company’s latest funding round highlights the growing investor interest in Indian SaaS startups that are increasingly catering to global enterprises. According to industry experts, MoEngage’s strong positioning in AI-led engagement technology gives it an edge in markets that are rapidly adopting hyper-personalized customer solutions.
With this infusion, MoEngage plans to bolster its engineering and AI research teams and expand its footprint across major international hubs. The firm also intends to build localized teams to serve enterprise clients more effectively in key growth markets.
Strategic Investment from Leading Global Firms
Goldman Sachs Asset Management’s participation in the round marks a significant endorsement of MoEngage’s business model and future prospects. The investment aligns with Goldman Sachs’ strategy to back high-growth technology enterprises that are shaping the next phase of digital transformation.
A91 Partners, which has previously invested in prominent Indian startups across healthcare, consumer, and technology sectors, reaffirmed its belief in the scalability and profitability of MoEngage’s platform. The continued participation of existing investors, including Eight Roads Ventures, Matrix Partners India, and Ventureast, further underscores long-term faith in the company’s vision.
Strengthening India’s SaaS Ecosystem
The latest round not only elevates MoEngage’s valuation but also reinforces India’s position as a global SaaS innovation hub. The country’s enterprise software sector has witnessed rapid scaling in recent years, supported by global demand for AI-based automation and predictive analytics.
MoEngage’s success story mirrors the larger trend of Indian SaaS firms expanding globally while maintaining a strong domestic base. The company’s focus on customer-centric innovation and cross-platform integrations positions it strategically to tap into the accelerating global digital transformation wave.
Outlook: Driving the Future of Intelligent Engagement
As businesses increasingly seek to improve customer lifetime value and retention through digital experiences, platforms like MoEngage are becoming indispensable. The new funding provides MoEngage with the resources to further refine its AI-driven predictive engagement engine, helping enterprises anticipate user needs and optimize marketing strategies in real time.
With a robust balance sheet and a rapidly expanding client base, MoEngage is poised to solidify its leadership in the global customer engagement space, setting a new benchmark for India’s next generation of SaaS success stories.
Comments