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Navyug Global Ventures Invests Rs 160 Million in Shrinithi Capital to Fuel Expansion and EV Financing Initiatives

By Kirti Srinivasan , 18 April 2025
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Navyug Global Ventures, led by renowned investor Nikhil Chandan, has invested Rs 160 million (Rs 16 crore) in Shrinithi Capital Pvt Ltd, a non-banking financial company based in India. The investment will support Shrinithi Capital’s efforts to expand financial access, particularly in underserved regions, while also driving initiatives in electric vehicle (EV) financing. Additionally, Navyug Global Ventures has committed another Rs 100 million (Rs 10 crore) for FY 2025–26. This partnership is expected to enhance Shrinithi Capital’s lending capabilities and further its growth in both traditional and emerging markets, including EV mobility.

A Strategic Investment for Growth in Financial Services

Navyug Global Ventures, under the leadership of seasoned investor Nikhil Chandan, has made a strategic decision to invest Rs 160 million (Rs 16 crore) in Shrinithi Capital Pvt Ltd, a non-banking finance company headquartered in India. This move comes as part of a broader strategy to back businesses that are focused on scaling their operations and expanding access to financial services, especially in underserved markets.

The funding will enable Shrinithi Capital to accelerate its expansion plans and implement tech-driven lending solutions aimed at reaching rural and semi-urban markets. The company, which operates over 50 branches, specializes in providing financing for commercial vehicles and electric vehicles (EVs). This investment not only strengthens Shrinithi Capital’s financial position but also demonstrates Navyug’s commitment to fostering inclusive and sustainable economic growth in India’s rapidly evolving lending ecosystem.

Navyug’s Commitment to Sustainable Growth

With a clear focus on supporting scalable businesses that create long-term value, Navyug Global Ventures is helping Shrinithi Capital implement a model that blends traditional commercial vehicle finance with emerging opportunities in green mobility. In addition to the initial investment, Navyug has also committed an additional Rs 100 million (Rs 10 crore) for the first quarter of FY 2025–26. This second tranche will further bolster Shrinithi Capital’s lending initiatives, particularly its targeted financing efforts for electric vehicles—a segment poised for exponential growth in India’s transition to sustainable transportation.

The electric vehicle market in India is rapidly gaining traction as the government pushes for greener solutions, and Shrinithi Capital’s focus on EV financing positions it at the intersection of two key trends: rural lending and sustainable mobility. By strategically backing such initiatives, Navyug Global Ventures is contributing to the growth of India's green mobility ecosystem while ensuring greater access to financial products for underserved segments of the population.

Shrinithi Capital’s Focus on Rural Lending and EV Financing

Founded with a mission to cater to the underserved segments of the market, Shrinithi Capital has been focused on providing specialized financial products to rural entrepreneurs, commercial fleet operators, and small business owners, particularly in the used vehicle auto segment. With over 50 branches across India, the company has established a strong presence in rural and semi-urban regions where access to credit has traditionally been limited.

A significant portion of the new funding will be used to expand Shrinithi Capital’s geographic footprint, enabling the company to tap into new markets and reach more customers. In particular, the company plans to deepen its focus on electric mobility, with an emphasis on financing solutions for electric vehicles (EVs) in sectors such as ride-hailing autos, electric taxis, and small fleet operators.

According to Sellamani Srinivasan, CEO and Director of Shrinithi Capital, the collaboration with Navyug Global Ventures goes beyond mere capital infusion. "From our first discussions with Nikhil and the Navyug team, it was clear that this partnership extends far beyond capital. Navyug brings a wealth of experience and strategic synergies that will help Shrinithi Capital scale efficiently," he said. This partnership will give Shrinithi Capital access to critical technology and market insights, positioning the company for rapid growth in both traditional and emerging segments.

Synergy Between Navyug and Shrinithi Capital

Nikhil Chandan, the Managing Director of Navyug Global Ventures, has expressed confidence in Shrinithi Capital’s potential. "We back teams that understand the ground realities and build for scale. Shrinithi Capital stood out not just for its numbers but for its mission. Their disciplined approach to rural lending and growing focus on EV finance reflect where the future is headed," Chandan remarked.

The investment also highlights Navyug’s strategy of identifying businesses that are well-positioned to take advantage of emerging trends, such as electric mobility and green technologies. As the world transitions toward more sustainable practices, companies like Shrinithi Capital that integrate these trends into their business models are likely to see significant growth. This collaboration between Navyug and Shrinithi Capital aims to accelerate this transition, providing financing solutions that will help India achieve its environmental and economic goals.

The Road Ahead: Scaling Impact-Driven Lending Initiatives

The partnership between Navyug Global Ventures and Shrinithi Capital has the potential to significantly impact India’s financial ecosystem. By investing in a company that combines traditional lending with cutting-edge solutions for electric mobility, Navyug is positioning itself as a key player in the future of sustainable finance.

As Shrinithi Capital expands its geographic presence and continues to innovate in the electric vehicle sector, it will likely encounter increased demand for financing solutions that cater to the evolving needs of businesses and entrepreneurs in both urban and rural India. The ability to provide targeted financing to these sectors, combined with the strategic input and funding from Navyug Global Ventures, positions Shrinithi Capital as a leader in India’s growing green finance and rural lending markets.

This partnership marks a crucial step in addressing the financial inclusion gap in India and supporting the country’s transition to a more sustainable future. By focusing on impact-driven lending, Shrinithi Capital is helping drive positive change while simultaneously positioning itself for long-term growth and success.

Conclusion: A Vision for Inclusive Growth and Sustainability

Navyug Global Ventures' investment in Shrinithi Capital is a clear example of how strategic partnerships can drive both financial and social impact. By combining funding with expertise, Navyug is helping Shrinithi Capital scale its operations and make a meaningful contribution to India's green mobility and financial inclusion efforts. As both companies move forward, their collaborative efforts could serve as a model for future investments in India's evolving lending ecosystem, ultimately benefiting rural entrepreneurs, small business owners, and the environment.

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