Internet access in Pakistan has expanded rapidly, with a recent survey indicating that nearly 70% of the population now has online connectivity. The surge reflects a combination of falling data costs, wider smartphone adoption, and continued investment in telecom infrastructure. Increased internet penetration is reshaping consumer behavior, accelerating digital payments, e-commerce, and online education, while also opening new avenues for businesses and policymakers. However, gaps persist between urban and rural regions, as well as in digital literacy.