India’s fast-moving consumer goods (FMCG) sector is expected to witness a gradual but meaningful acceleration in growth, according to the latest Worldpanel assessment. The outlook reflects improving rural demand, easing inflationary pressures, and a shift in consumer spending toward both essentials and discretionary categories. Volume-led growth is likely to replace the price-driven expansion seen over the past year, as household confidence stabilizes and purchasing power improves. While urban markets remain resilient, rural India is emerging as the key growth driver.