Bharti Airtel has introduced a fresh prepaid recharge option priced at Rs. 189, aimed at capturing value-conscious subscribers who prioritize seamless connectivity. The plan offers unlimited voice calls, bundled data, and SMS benefits, reinforcing Airtel’s efforts to provide competitive, feature-rich packages amidst a dynamic telecom landscape. This latest move highlights the operator’s strategy to deepen customer engagement and fend off rising competition from peers in India’s intensely contested mobile market.