Smartphones

Apple has emerged as the leading player in India’s smartphone market by value, underscoring its dominance in the premium segment despite a smaller market share by volume. Driven by the strong performance of the iPhone 15 series and robust demand for higher-end models, Apple’s revenue has surged in a market increasingly shifting toward premium smartphones.

India’s smartphone retail segment is facing acute financial stress as weak consumer demand and excess inventory squeeze cash flows across physical stores. With sales slowing sharply, many small and mid-sized retailers have been forced to use personal savings to meet monthly salary obligations, highlighting the severity of the downturn. Rising operating costs, cautious consumer spending, and intense online competition have compounded pressures on brick-and-mortar outlets.

Vivo has officially launched its latest smartphones, the X300 and X300 Pro, in the Indian market, signaling its renewed focus on premium and performance-oriented devices. Both models are equipped with advanced camera systems, high-refresh-rate displays, and robust processors, aiming to cater to photography enthusiasts, gamers, and tech-savvy professionals. Analysts suggest that Vivo’s strategic pricing and feature-rich offerings are designed to strengthen its position in India’s competitive Rs. premium smartphone segment, challenging rivals such as Samsung, OnePlus, and Xiaomi.

OnePlus is gearing up to launch its next-generation flagship, the OnePlus 15R, which promises a substantial 7,400mAh battery—positioning it as one of the longest-lasting smartphones in the market. The device is expected to combine this exceptional battery capacity with advanced fast-charging technology, delivering extended usage without compromising on performance. Industry analysts suggest that this move signals OnePlus’ commitment to addressing consumer demand for devices that balance high-performance processing, immersive displays, and prolonged battery life.

iQOO has officially announced the launch of its iQOO 15 series, marking a strategic entry into the premium-performance smartphone market. Designed for tech enthusiasts and gaming-centric users, the device emphasizes cutting-edge processors, high-refresh-rate displays, and advanced camera systems. Analysts highlight that iQOO’s focus on speed, battery efficiency, and immersive user experience positions the 15 series as a formidable competitor against established brands like Xiaomi, Samsung, and OnePlus.

India’s smartphone exports to the United States surged by 39% in the latest fiscal period, according to a report by the India Cellular & Electronics Association (ICEA). The growth underscores India’s emergence as a global manufacturing hub, driven by government incentives, competitive labor costs, and robust production capabilities. The report highlights the increasing footprint of Indian smartphone makers in international markets, reflecting a shift in global supply chains and rising demand for cost-effective devices.