PepsiCo India has launched its premium snack brand, Red Rock Deli, aiming to capture a growing segment of health-conscious and flavor-seeking consumers. The entry reflects PepsiCo’s strategy to diversify its product portfolio beyond traditional snacks, targeting the urban, millennial, and Gen Z demographics. Red Rock Deli, known for its bold flavors and gourmet positioning, is expected to compete with established international and local premium chip brands.