Ritesh Agarwal-led OYO has taken a decisive step toward its long-awaited stock market debut by rebranding its parent entity as “Prism.” The move reflects the hospitality unicorn’s intent to signal a broader vision that extends beyond traditional hotel aggregation. As OYO prepares for its initial public offering, the renaming is seen as part of a strategic repositioning to appeal to global investors, underscore diversification efforts, and refresh its corporate identity after years of operational challenges and restructuring.
