Marketing

BetMGM, a leading player in the sports betting and online gaming industry, has launched an innovative advertising campaign featuring Hollywood star Jamie Foxx. This marks the company's first significant venture into promoting its online casino operations. The ad titled "Vegas Lights" underscores BetMGM’s commitment to delivering a seamless gaming experience by bridging its digital platform with MGM Resorts' physical casino destinations. Debuting on March 4, 2025, the 30-second commercial creatively spotlights renowned MGM Resorts locations, aligning retail and online gaming experiences.

YouTube has announced significant updates to its policies on online gambling content, set to take effect on March 19, 2025. The new regulations aim to enhance viewer protection, particularly for younger audiences, by restricting the promotion of gambling-related content and imposing stricter compliance standards. Under the revised guidelines, YouTube will prohibit any form of directing users to uncertified gambling sites, including URLs, embedded links, logos, verbal endorsements, and visual displays.