Dr. Reddy’s Laboratories has introduced a novel class of treatment in India for acid reflux, launching a Potassium-Competitive Acid Blocker (PCAB). This new therapy represents an advancement over conventional proton pump inhibitors (PPIs), promising faster onset of action, longer duration of relief, and improved patient outcomes. The launch underscores Dr. Reddy’s commitment to innovation in gastroenterology while addressing a widespread health concern that affects millions of Indians.