Hindustan Unilever Ltd. (HUL), India’s largest fast-moving consumer goods (FMCG) company, is preparing for a volume-driven recovery in the second half of FY25 as price growth moderates amid easing inflation. With consumer demand stabilizing and rural markets showing early signs of revival, HUL’s strategy now centers on driving sales through volume expansion, innovation, and premiumization. The company expects steady growth across home care, personal care, and food categories, supported by improved affordability and a softening cost environment.