Hero Electric has announced a notable reduction in the price of its Vida VX2 electric scooter, lowering it by Rs. 15,000 to a new starting point of Rs. 44,990 (ex-showroom). This strategic move underscores the company’s focus on stimulating demand in India’s evolving electric mobility landscape. As cost remains a decisive factor for two-wheeler buyers, Hero’s decision to make its offering more affordable could accelerate adoption, attract first-time EV consumers, and further intensify competition in the mass-market electric scooter segment.