PVR INOX, India’s largest cinema exhibitor, is accelerating its expansion strategy with a focus on the franchise owned company operated (FOCO) model, targeting tier II and tier III cities for its “affordable luxury” cinema experience. The company aims to develop cinema infrastructure in underserved regions, benefiting local filmmakers and artists. With recent openings in cities like Raipur and Gwalior, PVR INOX is pushing forward with plans for more screens, offering an enriched movie-going experience at accessible prices.