E-Commerce

Zepto, India’s fast-growing quick commerce platform, is making a strategic leap into the business intelligence space with the soft launch of Zepto Atom, a comprehensive analytics suite designed to empower brands with actionable insights. CEO Aadit Palicha revealed that the platform aims to go beyond basic metrics, offering real-time, hyperlocal data, and AI-powered analytics, with the long-term ambition of competing with global research giants like Nielsen and Kantar.

Myntra has achieved a significant breakthrough in the intersection of fashion, e-commerce, and influencer marketing, with its Ultimate Glam Clan programme surpassing 5 lakh creator signups. Launched in September 2023, this initiative empowers everyday consumers to become content creators, particularly resonating with Gen Z audiences. The programme not only enhances user engagement through authentic, user-generated content but also offers financial incentives, making content creation a viable micro-entrepreneurial avenue.

SoftBank-backed e-commerce entity Fashnear Technologies has officially rebranded as Meesho Pvt Ltd, signaling a strategic move as it prepares for its forthcoming initial public offering (IPO). This renaming, effective May 13, 2025, aims to consolidate the company’s brand identity under its widely recognized marketplace name. Meesho stands out as the first Indian horizontal e-commerce platform to report profitability and generate positive free cash flow, with Rs 197 crore for fiscal year 2024.

JSW One Platforms, the B2B e-commerce subsidiary of JSW Group, has secured Rs. 340 crore in fresh funding, propelling its valuation to USD 1 billion and formally establishing its unicorn status. The round was led by Principal Asset Management and OneUp, with JSW Steel also participating. This latest infusion follows a previous Rs. 205 crore investment by Japan’s Mitsui & Co. in April 2023.

In response to mounting cross-border tensions, the Indian government has intensified scrutiny over the online sale of unregulated communication equipment. The Central Consumer Protection Authority (CCPA) has issued notices to 13 prominent e-commerce platforms, including Amazon, Flipkart, and Meesho, for the unauthorized listing and sale of walkie-talkie devices. These products, often lacking frequency disclosures and licensing certifications, violate key provisions of Indian telecom and consumer protection laws.

In a significant move to promote cooperative brands, the Ministry of Cooperation has signed a memorandum of understanding (MoU) with Swiggy Instamart. This partnership aims to onboard cooperative dairy and organic products onto Swiggy’s e-commerce and quick commerce platforms. Through this initiative, Swiggy will create a dedicated "Cooperative" category, allowing consumers to access a variety of cooperative-developed products.

Amazon India has unveiled a wide-reaching healthcare initiative aimed at enhancing the well-being of its delivery workforce. The program, which targets over 80,000 delivery associates across the country, will provide free health check-ups through medical camps organized in partnership with Marsh and Care Insurance. The camps—already underway in regions like Tamil Nadu and Delhi-NCR—offer critical services including eye exams, dental evaluations, BMI assessments, and general medical consultations.

Eternal Ltd, formerly known as Zomato, moved swiftly on Thursday to quash speculation surrounding the departure of Rakesh Ranjan, CEO of its food delivery segment. In a regulatory filing, the company clarified that Ranjan remains an active member of its leadership team, emphasizing that internal reshuffling is a routine practice aimed at improving operational efficiency.

Shiprocket, an IPO-bound logistics and e-commerce firm, has announced a strategic partnership with CriticaLog, a specialized logistics company. This collaboration marks Shiprocket's entry into the premium shipping category, focusing on high-value goods such as gold and diamond jewellery. By leveraging CriticaLog’s expertise in time-sensitive shipments and Shiprocket’s advanced logistics technology, the partnership aims to provide reliable shipping solutions for India's growing gems and jewellery sector.

In a bold move signaling its commitment to the Indian market, Flipkart, the e-commerce giant backed by Walmart, has announced its decision to shift its domicile from Singapore to India. The shift, which could pave the way for a public listing in India, is seen as a significant step towards solidifying Flipkart's position as a homegrown brand in the country. This transition will align the company’s holding structure with its core operations in India, further enhancing its ability to serve local customers and contribute to the country’s growing digital economy.