Ather Energy, the Bengaluru-based electric two-wheeler manufacturer, has reached a major milestone by crossing the one lakh unit sales mark for its Rizta scooter. In celebration, the company has unveiled a new variant of the Rizta S, now equipped with a larger 3.7 kWh battery. This model offers an extended range of 159 km per charge, making it an attractive proposition for urban commuters seeking a practical and affordable electric scooter. Priced at Rs. 1.37 lakh (ex-showroom, Delhi), the new variant strikes a balance between performance, efficiency, and essential features, strengthening Ather's position in India’s competitive EV landscape.
Strategic Product Expansion to Meet Consumer Demand
Since its introduction just over a year ago, the Ather Rizta has emerged as a key player in India’s growing electric two-wheeler market. Surpassing one lakh units in cumulative sales, Ather has swiftly responded to consumer feedback by introducing a more capable version of the Rizta S, tailored for customers prioritizing range without needing the premium features offered in the top-spec Rizta Z.
The newly launched Rizta S variant now comes with a 3.7 kWh battery—previously reserved for the Z trim—offering a certified range of 159 km. This addition addresses a critical market segment: buyers seeking longer range at a more accessible price point.
Pricing and Regional Availability
The new Rizta S variant is priced competitively across major cities:
Delhi
Rs. 1,37,047
Mumbai
Rs. 1,37,258
Bengaluru
Rs. 1,37,999
Chennai
Rs. 1,39,312
This price bracket strategically positions the Rizta S 3.7 kWh variant against rivals offering similar specifications, while preserving the value-for-money appeal that Ather has built its brand upon.
Features and Functional Advantages
Despite being a mid-tier offering, the Rizta S with 3.7 kWh battery does not compromise on critical features. It comes equipped with:
- 7-inch DeepView LCD display
- Auto hold and emergency stop signal
- Over-the-air (OTA) updates
- Tow and theft alerts
- Turn-by-turn navigation
- Alexa voice integration
- ‘Find My Scooter’ and ‘Fall Safe’ safety features
Moreover, the scooter offers class-leading practicality with 34 litres of underseat storage—the highest in the Indian market—and an additional 22 litres in the front storage compartment (frunk), catering to urban commuting needs and last-mile delivery segments.
Charging Ecosystem and Battery Assurance
Ather continues to prioritize user convenience through its extensive Ather Grid network, which now includes over 3,900 fast-charging points across India. For home users, the Rizta S variant includes a robust and energy-efficient charging solution, enabling overnight charging for daily use.
In terms of long-term reliability, the scooter is backed by the ‘Eight70’ battery warranty program, covering 8 years or 80,000 km, ensuring a minimum 70% battery health during the warranty period. This confidence in product durability underscores Ather’s commitment to quality and lifecycle assurance.
Performance and Delivery Schedule
The performance metrics of the new Rizta S remain aligned with its predecessors. It maintains a top speed of 80 kmph, ideal for urban environments. Although there are no mechanical changes in powertrain output, the extended range and improved energy storage capacity make the model more viable for extended city travel.
Bookings for the Rizta S 3.7 kWh are now open across Ather’s retail and online platforms, with deliveries scheduled to begin later this month. The company is scaling up production capacity to accommodate the anticipated surge in demand following the launch.
Conclusion
Ather Energy’s latest move to diversify its Rizta portfolio demonstrates a deep understanding of consumer preferences in India’s dynamic electric mobility market. By blending range, affordability, and practical features, the new Rizta S variant enhances Ather’s competitive edge. As the brand celebrates a significant sales milestone, its product innovation, robust service ecosystem, and long-term battery support signal a strong foundation for future growth. This expansion also aligns with broader national goals to promote clean, efficient, and accessible transportation solutions.
Comments